We had been asked to develop new ideas for shooting hair. Up until then, hair shots in shampoo commercials were either static or simply releasing hair in a ‘cascade’. Our idea was to film what happened in slow motion when hair was moving.
This test commercial is a combination of our new hair shots cut together with some existing footage put to music.
This was a mock-up and never ran, but hair does move all the time now in shampoo commercials.