Max Factor is a glamorous international brand. Some movies are known all over the world and we were doing a global ad campaign. Using the theme “The make-up of make-up artists”, not only gave us relevant professional endorsement, it added credibility and glamour everywhere.
This commercial launched a new “Touch-proof” range of make-up. It used clips from several previous ads in the campaign and was presented by Sarah Monzani, who had just been working as Madonna’s make-up artist on the film “Evita”.
Creative team: Annabelle Manwaring and Su Sareen