Max Factor were launching a new range of make-up worldwide, and at that time, Madonna was the best known woman in the world. We worked directly with her in the development of the campaign, from concept through to the final edits and she retained editorial control.
This is the print part of the campaign, above was the lipstick launch poster and double-page magazine ad. The same shot also appeared on the cover of the Sunday Times Style magazine:
Writer: Annabelle Manwaring. Art Director: Su Sareen
Photographer: Alek Keshshian