Max Factor is a glamorous international brand. Some movies are known all over the world and we were doing a global ad campaign. Using the theme “The make-up of make-up artists”, not only gave us relevant professional endorsement, it added credibility and glamour everywhere.
This commercial launched a new ‘3-in-1’ make-up range. It featured Louise Constadt who had been the make-up artist on the then recently released “The English Patient”.