London Transport posters

All work | Print | Award-winning

In the good-old-bad-old-days before the Oyster card, there was confusion about when the “Cheap day return” ticket was valid. It was being under-used in the evening, so London Transport asked us for a poster to explain that the ticket was valid at any time after 10am and to encourage more people to use the ticket at night.

This poster won a poster award and was also shown in a special exhibition in the Museum of Modern Art in New York.

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St Pancras poster

London Transport needed posters to have on file to fill unsold poster sites on platforms, escalators etc. This is from a tactical campaign that encouraged people arriving in London by rail to use the underground.

Following a long tradition, each poster was illustrated by a top commercial artist of the day. I commissioned Mick Brownfield to execute this poster for St Pancras.