This campaign relaunched Brylcreem after years of decline. Our brief was to attract young people without alienating the small number of older users who had remained loyal to the brand.
All the ads in the campaign were made out of old Brylcreem commercials – a first and very difficult to do before digital. Individual frames were replicated and cut together by hand, in this case trying to recreate a common (at the time) video judder effect.
It was part of the multi-award winning campaign, which won ‘D&AD Best TV campaign’ in 1986 and has also been credited with being the first ‘retro’ ad campaign.
Music for “Judo” was by Yello. It was by far the most expensive production element in the whole campaign!
The creative team were Jan Heron and Su Sareen. Nick Thompson was the editor. Post-production was at the Moving Picture Company.