These ran as both posters and press ads, supporting the TV campaign to relaunch Brylcreem.
It was a mix n match set …any of them could be run individually as single page ads or 16 sheet posters. They were also be combined into three’s, as 48 sheet posters, and two’s as double-page spreads.
We shot contemporary models and treated them in a retro way. It was a twist on the TV approach of taking old footage and treating it in a modern way, which had been our approach in the TV campaign.
This print campaign also won many awards.
Photographer Oli Maxwell: – http://www.olimax.com