This campaign relaunched Brylcreem after years of decline. Our brief was to attract young people without alienating the small number of older users who were still loyal to the brand.
All the ads in the campaign were made out of old commercials – a first at the time and very difficult to do before digital – individual frames were cut together by hand over a hot summer!
The client got cold feet about this particular commercial after it had played out once – colleagues told him it was too edgy, so it only ran once.
The creative team were Jan Heron and Su Sareen. Nick Thompson was the editor. Post-production was at the Moving Picture Company.