This campaign relaunched Brylcreem after years of decline…designed to attract young people without alienating the small number of loyal users who were still around.
It was cut (out of context), from an old commercial. Though even back in the 80’s, the tone of voice in the original commercial was a bit ‘off’! This one also differed from the rest of the campaign, with lip sync and no music.
It was part of the pencil-winning D&AD ‘Best TV campaign’, 1986 and has also been credited with being the first ‘retro’ ad campaign.
The creative team were Jan Heron and Su Sareen. Nick Thompson was the editor. Post-production was at the Moving Picture Company.