Aquafresh toothpaste

All work | TV Ads

 

“The Snowman” had just come out and we went to the team who made it to ask them to make this commercial.

It was entirely drawn by hand with frames coloured individually by a team of people working with crayons and tracing paper. The director was the meticulous and talented Pat Gavin, a delight to work with.

The tune is ‘Three little fishes”, with new lyrics – I clearly remember our embarrassment at having to sing the proposed sound-track to this commercial to a room of serious men in suits before we got the go-ahead!

Creative team, Jan Heron and Su Sareen.